By Rafael Behr
By Rafael Behr
By Ansgar Zerfass,Claudia Mast
was once macht die Positionierung neuer Ideen, Produkte und Technologien in den Medien so schwierig? used to be interessiert Journalisten und ihre Leser wirklich? Wie informiert guy Mitarbeiter, Entwicklungspartner, Kunden und Meinungsführer über technische Neuerungen?
Das "Handbuch der Innovationskommunikation" zeigt, warum Innovationen so schwierig darstellbar sind, welche Hürden zu überwinden sind und wie pragmatische Handlungsansätze aussehen. In zahlreichen Fallbeispielen erfahren Sie, wie Sie neue Ideen durch advertising and marketing, PR und Interne Kommunikation erfolgreich durchsetzen können.
By Herbert Willems
Der Band versammelt Untersuchungen, die diesem Wandel mit wissenssoziologischen Mitteln nachgehen. Privilegiert wird eine Perspektive, die alle relevanten sozialen Ordnungsebenen einschließt (Interaktion, Feld/Subsystem, Gesellschaft), ein Netzwerkkonzept beinhaltet, den Akteur fokussiert und historisch-differenzierungstheoretisch ausgerichtet ist.
By Jim Beaman
'Jim Beaman’s Interviewing for Radio is a vintage and seminal perform textual content, brilliantly written and masterful in its content material. no one operating in expert radio can do with out it. it's a needs to for all radio classes and that i couldn't suggest it extra highly' - Tim criminal, Head of Radio, Goldsmiths collage, collage of London, UK
Interviewing for Radio is an intensive creation to the strategies and abilities of the radio interview. It bargains recommendation on the right way to ask the fitting query and elicit a reaction, and courses the reader by using gear, the mechanics of recording, the studio setting, dwell declares, presentation and pronunciation, and enhancing fabric.
Written through an skilled manufacturer and teacher, Interviewing for Radio includes:
This moment version has been completely up-to-date and comprises recommendation from a brand new diversity of practitioners, and examples of modern united kingdom and foreign interviews. the writer seriously analyses those interviews and explains the coaching, organization and services required so that it will produce a profitable radio broadcast. Interviewing for Radio references either new and current laws and guidance for united kingdom reporters, then deals a world standpoint by way of drawing at the modifications and similarities with these appropriate to different countries.
This useful e-book is supported through a better half web site that incorporates audio interviews with practitioners followed by way of various scholar workouts, a accomplished word list within the type of interactive flashcards, and steered hyperlinks for additional listening.
By Karen Ross,Carolyn M. Byerly
By Stanis aw Lem,Joanna Zylinska
The Polish author Stanisław Lem is healthier identified to English-speaking readers because the writer of the 1961 technology fiction novel Solaris, tailored right into a meditative movie through Andrei Tarkovsky in 1972 and remade in 2002 by way of Steven Soderbergh. all through his writings, comprising dozens of technology fiction novels and brief tales, Lem provided deeply philosophical and bitingly satirical reflections at the boundaries of either technological know-how and humanity.
In Summa Technologiae—his significant paintings of nonfiction, first released in 1964 and now to be had in English for the 1st time—Lem produced an attractive and caustically logical philosophical treatise approximately human and nonhuman lifestyles in its prior, current, and destiny types. After 5 a long time Summa Technologiae has misplaced none of its highbrow or serious value. certainly, lots of Lem’s conjectures approximately destiny applied sciences have now come real: from man made intelligence, bionics, and nanotechnology to the hazards of data overload, the idea that underlying web se's, and the assumption of digital fact. extra very important for its persevered relevance, even if, is Lem’s rigorous research into the parallel improvement of organic and technical evolution and his end that know-how will outlive humanity.
Preceding Richard Dawkins’s figuring out of evolution as a blind watchmaker by means of greater than twenty years, Lem posits evolution as opportunistic, shortsighted, extravagant, and illogical. Strikingly unique and nonetheless well timed, Summa Technologiae resonates with quite a lot of modern debates approximately details and new media, the lifestyles sciences, and the rising courting among expertise and humanity.
By Katherine Sender,Adrienne Shaw
Queer media reviews has ordinarily concerned with lesbian, homosexual, bisexual, transgender, and queer (LGBTQ) visibility, stereotypes, and optimistic photographs, yet media applied sciences aren’t simply cars for representations, in addition they form them. How can queer idea and queer methodologies complicate our realizing of conversation applied sciences, their constructions and makes use of, and the cultural and political implications of those? How can queer applied sciences tell debates approximately have an effect on, temporality, and publics?
This book presents new scholarship that addresses queer media creation and practices throughout quite a lot of media, together with tv, song, zines, games, cellular purposes, and on-line areas. The authors reflect on how LGBTQ representations and reception are formed by means of technological affordances and constraints. Chapters take care of serious modern techniques similar to counterpublics, have an effect on, temporality, nonbinary practices, queer approach, and transmediation to discover intersections between verbal exchange and media experiences and state of the art queer and transgender idea. This assortment strikes past contemplating LGBTQ representations as they seem in media to contemplate the valuable function of applied sciences in figuring out intersections between gender, sexuality, and media. Even the main heteromasculine applied sciences may be queered, but we can’t think queerness works within the comparable approach throughout various media. Emergent media applied sciences have enough money queer worldmaking, yet those worlds are solid among normalization and area of interest advertising and marketing. This ebook was once initially released as a distinct factor of Critical experiences in Media Communication.
By Marc Keuschnigg
By Dennis Kelnberger
By Geoff Kemp
Censorship Moments will supply brief, available and stimulating entry to numerous those responses. each one bankruptcy will couple a brief textual 'moment' of writing on censorship and freedom of expression by way of a previous author with research through a professional present pupil. The book's major concentration is the general public political size of censorship, in its relation to political authority and political suggestion, whereas additionally reflecting at the porous boundary to literature and different components similar to legislations and the media.